Product & Value Positioning.
Free People is a contemporary brand that caters to women in their 20's who want fashion forward, uniquely styled clothing. Customers are inspired by the environment FP conveys, with its unique products and serene atmosphere, coupled with intricate seasonal displays and hand-made fixtures.
These social butterflies are mostly found in urban areas. Although they are usually working and have a disposable income, young, flirty, and fun is their motto and they are sure to enjoy themselves--as long as they are dressed as one of the five FP customer types.
"Meadow" the bohemian customer
"Candy" the girly customer
"Ginger" the
body-con customer
"Lou" the tomboy customer
"Sandy" the beach
customer
Free People connects on an intimate level with their customers by tapping into their brand image and relating it back to their boho-chic customer.
No comments:
Post a Comment