FP launched as an independent brand
in 1984 and has since then evolved into a more mature, contemporary brand. They
have boutiques across the US, three wholesale showrooms located in New York,
LA, & Chicago. Their line sells in over 1000 specialty stores worldwide.
Even though they have narrowed their department store relationships, business
with Nordstrom and Bloomingdales happily continues to flourish. They have
created in-store concept shops to enhance the beauty of the clothes themselves,
and provide their customers with the quintessential Free People experience.
First store in Paramus, NJ
In all of FP's stores, the aesthetic
is immediately apparent. There are vibrant and cozy lounging areas, where
customers can sit back and soak up the lovely surroundings. And all of the Free
People fixtures are handmade, right down to the crocheted hangers. The
aesthetics of the stores correlate directly with the overall identity of the
brand. Free People tells a story. Their clothing, their website, and their
stores are all pages out of the FB book.
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