Supply Chain Management

SCM is THE most important component in e-commerce. It affects so many variables such as Collaborative Planning, Forecasting, and Replenishment, Vendor-managed Inventory, Customer Relationship Management, brand awareness, targeting, positioning, and segmenting. Its main goal is to get the merchandise to the customer as effectively and efficiently as possible. This is all accomplished via the internet.

CPFR acts as an outline of what each employee involved in the manufacturing process needs to do in order to get tasks completed. FP is in charge of every aspect in production planning. That means that communication is key. With all of these different outlets and jobs to be done, they are not all done at the same place at the same time. In order for the manufacturing process to be completed correctly, there needs to be some sort of communication daily. CPRF assists the employees in getting all tasks done so that ultimately, the customer is happy with the merchandise she ordered in her size, color, and price.

VMI- The supplier and retailer need to be on common grounds and have a relationship that will better the company in the long run. FP's supplier receives orders from the retailer who then maintains a certain amount of inventory from the supplier. The supplier will replenish the retailer with orders they see are running low.

CRM organizes and simplifies the entire business process with the use of technology. The main goal of CRM is to ensure the customers are happy and to keep them buying. This is gained through marketing, sales, and customer service.

FP does a fine job in ensuring their customers will come back and buy again. They email you the right amount to where it is not too much and not too little. They segment and target their consumer base the right way by knowing what their customer wants and giving it to them.

They connect with their target market on a person level. They use social media outlets that they know their customer is on, and adhere to them by doing give-a-ways, and holding contests that they know a majority of their customers will par take in.