Security & Behavioral Analytics

Upon entering the FP website, they give you the option to make an account, and sign up for emails so you'll be the "first to know." They do not hassle you with emails but do let you know when a certain item of clothing is back in stock or when holiday sales are approaching.

As far as privacy policy, they give you a run down of the information they take from you, how they use it, and what they do to protect it.

FP lacks the use of behavioral analytics. They use location information based on where your orders are being shipped and billed to through the GPS located in the computer. The website does not change based on location however they do track previous items that you have looked at and make suggestions for you. They make sure to cross-sell and up-sell.